Busca fortalecer los canales de comercialización de los productos locales, para ello ha definido una agenda conjunta con el Ministerio de Comercio, a través de ProColombia, para promover la ciudad como un destino atractivo para la inversión extranjera directa y el turismo internacional.
Pereira, abril 9 de 2024.
En procura de impulsar el desarrollo económico y mejorar las condiciones con las cuales los productores y empresarios locales están realizando sus procesos de comercialización, la Dirección de Competitividad de la Secretaría de Desarrollo Económico de Pereira viene realizando unas mesas de alistamiento con ProColombia, institución adscrita al Ministerio de Comercio, Industria y Turismo, que tiene como propósito ayudar a fomentar y promover la inversión extranjera en los municipios de Colombia.
Según informó David Giraldo Rosero, director de Competitividad de la Alcaldía de Pereira, por directriz del Alcalde Mauricio Salazar Peláez, en la actualidad se están haciendo los primeros acuerdos interinstitucionales que permitan la participación de empresarios pereiranos en ferias, macroruedas y eventos de talla nacional e internacional en donde sea posible realizar la comercialización de productos 100% pereiranos, ya que una de los objetivos que se ha trazado la administración, es la de fortalecer la internacionalización de la ciudad, y allí el sector productivo juega un papel determinante.
“Vamos a tener participación de nuestros empresarios en la Macrorrueda 100, que se llevará a cabo en Cartagena del 22 al 26 de Abril. Los empresarios y emprendedores de Hecho en Pereira y del sector textil van a estar allá mostrando y exponiendo las capacidades exportadoras que tiene el municipio de Pereira; también vamos a realizar un proceso de acompañamiento, fortalecimiento y alistamiento para la exportaciones de los empresarios de la ciudad”, indicó el Director de Competitividad de la Secretaría de Desarrollo Económico de Pereira.
Es importante indicar que la Macrorrueda 100, realizada por el Ministerio de Comercio, Industria y Turismo a través de ProColombia, es una actividad de promoción comercial internacional que se ha posicionado como la principal y más grande en el país, con el propósito de generar encuentros empresariales para acercar la oferta colombiana de productos y servicios no minero energéticos con la demanda internacional.
Por su parte, el asesor de exportación de la Oficina Regional de ProColombia en el Eje Cafetero, Jhon Edward Arias, indicó que, “Desde ProColombia estamos trabajando en función de llegar con las empresas a todos los mercados internacionales, de acuerdo al modelo de negocios que cada empresa tenga definida y a la prioridad que hay en los mercados. Con la Alcaldía de Pereira hemos definido conjuntamente que vamos a desarrollar planes de trabajo con las empresas con el fin de aumentar el número de empresarios beneficiados y poder llegar con ellos a los mercados internacionales”
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